Suffolk Libraries – ‘Be Kind In Kind’ Campaign Design
In response to the economic and social crisis in their local area during the winter of 2022, Suffolk Libraries launched a campaign to address these issues. They provided warm banks, food, clothing, sanitary products, and activities for those in need. We were approached to create a sub-brand for the campaign called ‘Be Kind, in Kind.’ We designed a selection of illustrations for each theme to complement the sewn patch-style logo. These illustrations were then incorporated into various marketing materials, including posters, social media assets, postcards, flyers, and more.
The campaign was so successful that a second set of illustrations was commissioned for the summer of 2023 to promote an extension of the initiative. This time, they offered cold banks, water, sun cream and a new range of activities.
